We believe this experience has really become the benchmark of how we want to work with athletes in the future. Ultimately, this was our most intense footwear development story with Stephen that we’ve ever done at Under Armour.
And Stephen was engaged throughout the entire 15-month process.
We conducted wear-testing with over 100 athletes for a cumulative total of approximately 1,532 hours on-court. UA Flow and the Curry Flow 8 went through 13 rounds of wear-testing and 10 rounds of biomechanical testing. UA optimized the properties of this unique foam compound to create-according to feedback and extensive testing from our athletes-our best performing basketball shoe to date. The Curry Flow 8 disrupts the design of a traditional basketball shoe by completely eliminating the rubber outsole, bringing unparalleled traction, lightweight cushioning and grippy on-court feel. The development of UA Flow, and design of the Curry Flow 8, was a partnership between Dow and the Under Armour team including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. Like Stephen, we set out to disrupt the game – and ended up creating a basketball shoe that does just that.
What was the process in terms of creating the actual sneaker?ĭean: Three years ago, Stephen came to myself and the UA Innovation team with one request: to give him one second back on the court. ONE37pm: This Season Steph wore the Curry Flow 8, which was actually the first signature shoe under the Curry brand label.
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